Due to the rapid development of science and technology innovation cycle due to the change in the market environment, gradually lengthening the companies future sustainability chapter power and competitiveness, investment in research and development should be expanded in order to elevate the argument has gained widespread sympathy. Companies are developing new technologies and new products through research and development investments, process improvement, improved productivity, and rapidly changing global market environment, in the midst of corporate competitiveness is essential to elevate.Nelson and Winter (1982) corporate r & d investment activities are customarily argue that occur (routine). Nelson and Winter's study, the Evolutionary Economics (evolutionary economics), in terms of industrial ecological environment (industrial environment), commenting on the company's r & d investment that appear in. Businesses selling, advertising, human resources, and the future, including investment in innovation through research and development investment for all investment activity is customarily (routine) and run repeatedly.
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